BBC Ideas is a short-form factual digital video project centred on exploring ideas that challenge and inform the audience. Launched on 11 January 2018, its strapline is “short films for curious minds”. It is aimed at a meeting an audience desire for quality, thoughtful, ideas presented in a mobile-friendly format. It is a one-year beta project, and we’re keen to experiment with formats and styles, and will take an iterative, agile approach, learning from the audience.
The videos are hosted at bbc.com/ideas and are arranged in thematic playlists. They are also promoted via the BBC Homepage (bbc.co.uk), the BBC News website, and the BBC’s social media channels. Videos will be frequently added and playlists will continue to be available after their initial publication, to serve as a place for discovery and exploration for the audience. The team is taking pitches for bespoke material for BBC Ideas, as well as using bbc.com/ideas as a way of showcasing existing “ideas-y” digital video from the BBC, and its archive.
You can read more about the project in a blog post by James Purnell, Director of Radio and Education, and this post from Executive Editor of BBC Ideas, Bethan Jinkinson (external website). There is more background information on the external website Medium. More here http://www.bbc.co.uk/commissioning/online/articles/ideas