Job: Marketing Lead (Branch)

Branch Overview

Branch.co delivers world-class financial services to the mobile generation. The spread of smartphones presents an incredible opportunity for the world’s emerging middle class to access banking options and achieve financial flexibility. Branch.co is revolutionizing banking in Kenya, and will soon expand to other countries in East Africa and in other regions across the globe.

Responsibilities

  • Build a world class marketing operation that delivers our message and brand throughout East Africa across digital and offline mediums.
  • Work closely with ad agency partners to define and direct marketing initiatives across multiple online and offline channels for brand awareness and user growth.
  • Determine success metrics, monitor campaign spending, and proactively make recommendations about how to optimize campaigns and investment across channels.
  • Interface with our product team, operations team, and marketing partners to create alignment in messaging and growth strategy.

Qualifications…

  • You have experience building both offline and digital advertising campaigns and have been successful in managing diverse teams.
  • You are a highly entrepreneurial, strategic thinker. You are not afraid of big challenges, and you do whatever it takes to get the job done. You take the initiative to solve problems as they arise.
  • You are a great collaborator. You know that startups are a team sport. You listen to others, speak your mind, and ask the right questions. You are not afraid to get your hands dirty.
  • You are comfortable interfacing with partner ad agencies and other strategic partners.
  • You are extremely analytical and have solid excel skills.

Why Work with Us

You will be part of a talented, passionate team that is determined to make a positive impact on the lives of the mobile generation throughout the developing world. You will join a team with unmatched experience in financial technology and emerging markets. Since our launch in April 2015, we’ve disbursed almost 50,000 loans and are already profitable on our portfolio. Our success has led to investments from Silicon Valley’s leading VCs. We offer a competitive salary, generous benefits and opportunities for travel.

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