About Oxfam GB
Oxfam is one of the world’s leading humanitarian agencies assisting people affected by poverty, natural disasters and conflict throughout the world. With over 5,000 staff and dedicated volunteers in more than 90 countries, Oxfam is able to achieve the greatest impact to alleviate poverty and suffering through combining emergency response work, long-term development programmes, and campaigning for lasting change. The Horn, East, and Central Africa (HECA) region is the largest region within Oxfam, covering ten countries including Burundi, Democratic Republic of Congo, Ethiopia, Kenya, Rwanda, Somalia, South Sudan,Tanzania and Uganda. The Regional Centre is based in Nairobi and provides leadership and strategic support to the Oxfam country programmes.
Deliver high impact media coverage in national, regional and global markets
Design and implement a regional media strategy to help bring change on core Oxfam issues, support global and national campaigns, highlight Oxfam’s development and humanitarian work, and raise funds.
Work with country teams, regional programmes and civil society partners to develop media strategies, build materials and opportunities by linking national, regional and global initiatives and resources.
Maintain relationships and partnerships with journalists esp at regional level, media outlets and bloggers,and respond to media enquiries and linking them with relevant spokes persons including partners. Come up with creative ways to generate media interest.
Produce high quality materials including press releases, opinion pieces, news reactions, photos, video and multimedia content.
Organise trips for media, celebrities, Oxfam ambassadors and high-level visitors while building capacity for the country teams to do this over a period of a year by themselves.
Manage risk and brand reputation to ensure that media work benefits rather than harms Oxfam’s strategic objectives and does not endanger staff, programmes, partners and the communities we work with. Ensurematerial is properly signed off.
Provide support to spokespeople on a range of humanitarian, development and campaigning issues while training more spokespeople in the region.
Lead media work on major humanitarian emergencies such as conflicts, food crises and population displacement in conjunction with relevant heads of programmes.
Work with global Oxfam teams across the confederation to ensure that they have stories, information and products they need to generate media coverage in their markets when necessary and when this adds value to country and regional programmes.
Analyse changing trends and opportunities in the regional media landscape.
Monitor and evaluate the impact of media projects, and provide regular reporting Manage Oxfam’s external and digital communications for the region.
Work with country teams, programme staff and partners to ensure high quality communications products –such as stories, photos, annual reports, newsletters, blogs, video – for a wide range of audiences including donors, supporters, the private sector, policy makers, and the general public, at global, regional and national levels.
Regularly visit programmes to produce materials for external use, and hire consultants/photographers as required for production of necessary products.
Develop and drive Oxfam’s digital communications strategy in the region, exploring new ways to get messages across using social media, online platforms and mobile technology, and supporting country teams and partners to develop and maximise their use of digital and multimedia technology.
Create and manage content for Oxfam’s regional and global websites and social media accounts.
Produce information packs, powerpoint presentations, speeches and other materials for use at events.
Generate content around high-priority global Oxfam issues and campaigns, for use by funding and supporter marketing teams.
Build capacities of country and regional teams on use of social media and digital technology Oversee Oxfam’s internal communications in the region.
Manage the Regional Information and communications Officer (RICO) to deliver Oxfam’s internal communications strategy in the region (TBC).
Edit and produce content that increases Oxfam staff understanding of our core vision, and captures learning that can make our work more effective – such as management of emails, newsletters, videos, talks,calendars.
Meet information needs on Oxfam programmes and campaigns for staff in head offices and lobbying capitals that adds value to countries and regional work.
Share learning and examples of innovation across the organisation. Build media and communications capacity of others.
Manage the RICO and support them to meet their objectives and take on increasing responsibility for some of the above task.
Deliver training and advice for Oxfam staff, partners and communities on media and communications skills as well as social media and digital technology capacity and use.
Provide strategic advice and support to the regional leadership team and senior management in relation to comms and media.
Provide technical support and mentoring as well as on job training to a network of communications staff in the region.
Work with country teams to identify resource gaps and opportunities for funding.
Develop guidelines and standards for producing communications content and ensure its being followed.
Build capacities of country and regional teams on capacity gaps related to media and communications.
Desired Skills and Experience
Demonstrated and considerable experience of working with international media, communications or public relations roles (E), ideally in the Horn, East and Central Africa region (E).
A track record of achieving results and strategic impact on communications and media and building capacity(E)
Demonstrated experience of the key responsibilities, including working with media (E), delivering communications strategies (E), managing internal communications (E), knowledge of digital media (E), and building capacity and creating networks (E). Must show demonstrable impact in using communications as a tool for social change (E)
Familiarity with the social, political and economic context of the HECA region, and its humanitarian and development issues (E).
Sound political judgement and risk management (E)
Excellent written and verbal communication skills and the ability to communicate complicated and technical issues in a concise and clear way, to a wide range of target audiences (E). Experience working with digital media (E)
Fluency in English (E). Knowledge of another regional language – French is highly desirable (D)
A degree or Masters in communications (E)
Demonstrable commitment and knowledge of Oxfam’s vision, aims and values (E). Experience of working with international NGOs and understanding of a rights-based approach (D)
Excellent analytical and critical thinking skills, including ability to find, absorb, analyse and prioritise information from many different sources, and proven experience of strategy development (E)
Ability to work under pressure, to tight deadlines, with competing priorities and minimal supervision (E).
Ability to travel for around 25% of the time – sometimes at short notice and to humanitarian crises and conflict areas (E). Flexibility to work out of hours at evenings and weekends (E)
Excellent inter-personal skills and ability to work in multi-national, multi-cultural teams (E)
Contacts with media and other key external relationships in the region and countries (D)
Experience of managing staff and budgets (D)